The Value of Attention

Michael Piperno
2 min readMay 24, 2023

In today’s fast-paced world, it can be difficult to give our full attention to anything.

We are constantly bombarded with stimuli, from our phones to our email to our social media feeds. It’s often challenging to focus on the task at hand, let alone on the people around us.

However, as leaders, it is essential that we are intentional about paying attention. When we give our full attention to others, we show them that we value them and their contributions. We also create a space where they feel safe to share their ideas and concerns.

A few more benefits of giving others our full attention…

  • Builds trust and rapport. When people feel like they are being heard and understood, they are more likely to trust and respect us.
  • Boosts morale. When people feel like their work is important and that they are making a difference, they are more likely to be motivated and engaged.
  • Improves our own decision-making. When we take the time to listen to others’ perspectives, we are more likely to make decisions that are in the best interests of the entire team and organization.

Here are a few tips for paying better attention:

  1. Be present. When you are interacting with someone, give them your full attention. Put away your phone, turn off your computer, and make eye contact.
  2. Listen actively. Really listen to what the other person is saying, and ask clarifying questions.
  3. Show empathy. Try to put yourself in the other person’s shoes. Understand their perspective and why they might be feeling the way they are.

Paying attention is a skill that takes time and practice. The benefits are well worth the effort.

Try to pay more attention to how well you pay attention today. If you’re finding that you’re distracted instead of fully committed to a conversation, identify one thing you can do to avoid that in the future.

Originally published at on May 24, 2023.



Michael Piperno

On a mission to improve the business world through better communication.